Main bhi marketing karoongi
The story of 3 days of marketing survey in d life of a greenland resident dats me ofcourse. Read on
Day one we are at BPCL outlets measuring customer satisfaction using a 50 questions long servqual questionnaire. pls i don't want any advice on the fact that our questionnaire was too long i love my marketing group and i love my questionnaire (people told me that the questionnaire was tougher than a board exam, some college students called it a replica of the competitive exams complete wid all MCQs and 7 options instead of 4)
ok lets move ahead now
DAY ONE - we reach this outlet where me and a friend are so excited that we straight away head for the In & Out store .( U see d point is not that we didnot know how important this survey was for us but it is a habit or has become a habit of people especially girls in greenland who are so starved of good things in and around greenland dat the moment we see a shop with beautiful lights and foreign goods or atleast a gud assortment of normal indian goods, matlab grocery items bhi chalenge, we just jump into the shop). Ok so we 2 girls are in d shop and two poor guys go for the first kill. Dey go and talk to the manager of the petrol pump and guess wat? guess na pls CHAWANNI doongi. of course he did not say " aoo na survey karo hum aapka hi intezar kar rahe the. " Ok so wat he said actually was not important, ok i will tell u he very decently refused and said permission lekar aao. In my language dis is called laat marna. Achaa toh laat kha kar Mr S aur Mr rautosky also joined abuzz and Ms S in the In & out store. Now started the store looting spree. for beginers let me tell u In & Outs are BPCL's departmental stores and dey house things like shampoos, biscuits, dryfruits, diapers, icecream, deos, soaps, tooth brush, paste, detergents etc. simply put a lot of gud Home and personal care things and a few packaged foods. Among the four of us we shopped for Rs 800 and 1 hour. after coming out of this place we thought " bahar toh aaye hi hain toh khana kha kar chalte hain" issi khushi mein hum pahunche MAYFAIR nakli dhabha. Jeet ki khushi aur mausam bhi rangeen tha, pet mein bhook thi aur Greenland mein koi kam nahi tha.
we ordered we ate and spent wat decent people spend at decent places like these (rs 600 only) we also made some success when we crashed into another member of our group who new the regional incharge of BPCL and so things got rolling. so total cost of day one 600+ 800+ overhead charges = 1500 aprox . Sales = zero questionnaires filled.
DAY TWO - went pretty good we had d letter of permission now. Luckily the guy who got us d permission had jus an year back gone thru the excitements of a B-school life so he cud understand us and we got rolling.we got some 17 questionnaires filled on day two 10 at one outlet and 7 at other. It took us 2 hours to achieve dis feet and den to celebrate we headed to BIG BAZAR as we reached there suddenly we saw people running away from us BIG BAZAR was already tormented by another marketing group who was doing a Servqual measurement at BIG BAZAAR itself. We had hard time explaining that though we are from Greenland but we are not here for a survey, jus harmless shopping. COST = two cornettos (rs 20) + fuel charges + shopping (rs 40 ) = approx rs 100 . Sales = 17 questionnaires.
DAY THREE- Sunday morning and we the punching bags had a class at 9. chalo koi nahi.we also had a prsentation, chalo koi baat nahi.
after the class humara mann nahi maana. mausam katilana tha barish hue abhi 10 hi ghante hue the sadak gili thi mann baimaan tha toh socha CCD chalein wahin jaakar questionnaire bharwate hain. Matlab dekho vichaar kitne nek hain humare subah 11 baje CCD kaun aayega !!!!! CCD pahunche. We had cold coffee and a few other friends came along toh unko bhi survey pakda diya ( 2 forms got filled). In the mean time a few college students came to CCD so we distributed our survey questionnaires to them and waited to get them filled, here again out of decency my friend jus asked the guy at CCD can we ?? Of course once again wat did he say??. I mean if u have any bit of common sense u can understand that he did not say."Ya sure this is why we have opened CCD, so dat u guys can come and take surveys from the vella crowd dat comes to CCD to fill surveys" No but again he was extremely cooperative he called up the manager we talked to him and sought an umbrella permission, this point shud be noted by all Greenland denizens. An umbrella permission for all marketing projects will be a boon to our life as marketing students all thanx to UNCLE and Mr rautosky.
We came back and i had my lunch and slept for 2 and half hours and was woke up by a call by Mr rautosky saying that we need to go for the survey in the evening in and around that place i mean der is a card shop and a Beauty centre der of course CCD was banned now.
So we reached der and started administering our survey we made huge success but my friend Ms S actually got 2-3 laats so her morale went down so i had to buy her crackle pop after that she became happy and started working again.
A few snapshots
Sir we are frm greenland we doing a marketing project - Srry i don't have time
Sir we are frm greenland we doing a marketing project on blah blah - I have already filled the survey.
Sir do u have a vehicle, hav u visited BPCL outlets - ya. Do u have some time - No . wud fill the survey - of course i will.
Sir we are frm greenland we doing a marketing project ...- wat will i get if i fill in dis survey, u shud atleast offer me a cup of tea( Mata ka bhandara khola hai kya humne ya diwali sale hai ek questionnaire ke saath ek chai free??)
At the card shop after some time Ms S got restless, she said agar shop wala kuch bol nahi raha toh humme galat fayda nahi uthana chahiye. Den i said ok pooch lete hain. I said " hope u don't have a problem wid we getting the survey filled at ur shop" and guess wat ? wat did he say ? I mean u cannot guess he said of course not u can continue.
We continued and den celebrated our success over a pizza and pasta. Wen it came to the choice of pizza me the non-veg starved soul at greenland ( i am alergic to fish) cud not stop my self. and i have a confession to make i ate chicken salami and sausage on my pizza.
I don't care if i live tommorow or not. But i lived my life today, its been close to 20 days since i last had chicken, kya karoon control nahi hua, ab ho gayi galti toh kya jaan loge bachi ki. aur leni hai toh le lo I DON'T CARE.
Cost = coffe (sponsored) + pizza ( 240) + toffes for Ms S (rs 10) = Rs 300 Approx. Sales = a whooping 20 questionnaires.
After day one we started going in atleast 2 groups and the assorted sales figure is at 70 currently as per conservative estimates. and total cost i have lost count of it.
Agar main bird flu se nahi mari toh fir blog likhoongi
if bird flu does not take its toll on me i shall be back soon
The story of 3 days of marketing survey in d life of a greenland resident dats me ofcourse. Read on
Day one we are at BPCL outlets measuring customer satisfaction using a 50 questions long servqual questionnaire. pls i don't want any advice on the fact that our questionnaire was too long i love my marketing group and i love my questionnaire (people told me that the questionnaire was tougher than a board exam, some college students called it a replica of the competitive exams complete wid all MCQs and 7 options instead of 4)
ok lets move ahead now
DAY ONE - we reach this outlet where me and a friend are so excited that we straight away head for the In & Out store .( U see d point is not that we didnot know how important this survey was for us but it is a habit or has become a habit of people especially girls in greenland who are so starved of good things in and around greenland dat the moment we see a shop with beautiful lights and foreign goods or atleast a gud assortment of normal indian goods, matlab grocery items bhi chalenge, we just jump into the shop). Ok so we 2 girls are in d shop and two poor guys go for the first kill. Dey go and talk to the manager of the petrol pump and guess wat? guess na pls CHAWANNI doongi. of course he did not say " aoo na survey karo hum aapka hi intezar kar rahe the. " Ok so wat he said actually was not important, ok i will tell u he very decently refused and said permission lekar aao. In my language dis is called laat marna. Achaa toh laat kha kar Mr S aur Mr rautosky also joined abuzz and Ms S in the In & out store. Now started the store looting spree. for beginers let me tell u In & Outs are BPCL's departmental stores and dey house things like shampoos, biscuits, dryfruits, diapers, icecream, deos, soaps, tooth brush, paste, detergents etc. simply put a lot of gud Home and personal care things and a few packaged foods. Among the four of us we shopped for Rs 800 and 1 hour. after coming out of this place we thought " bahar toh aaye hi hain toh khana kha kar chalte hain" issi khushi mein hum pahunche MAYFAIR nakli dhabha. Jeet ki khushi aur mausam bhi rangeen tha, pet mein bhook thi aur Greenland mein koi kam nahi tha.
we ordered we ate and spent wat decent people spend at decent places like these (rs 600 only) we also made some success when we crashed into another member of our group who new the regional incharge of BPCL and so things got rolling. so total cost of day one 600+ 800+ overhead charges = 1500 aprox . Sales = zero questionnaires filled.
DAY TWO - went pretty good we had d letter of permission now. Luckily the guy who got us d permission had jus an year back gone thru the excitements of a B-school life so he cud understand us and we got rolling.we got some 17 questionnaires filled on day two 10 at one outlet and 7 at other. It took us 2 hours to achieve dis feet and den to celebrate we headed to BIG BAZAR as we reached there suddenly we saw people running away from us BIG BAZAR was already tormented by another marketing group who was doing a Servqual measurement at BIG BAZAAR itself. We had hard time explaining that though we are from Greenland but we are not here for a survey, jus harmless shopping. COST = two cornettos (rs 20) + fuel charges + shopping (rs 40 ) = approx rs 100 . Sales = 17 questionnaires.
DAY THREE- Sunday morning and we the punching bags had a class at 9. chalo koi nahi.we also had a prsentation, chalo koi baat nahi.
after the class humara mann nahi maana. mausam katilana tha barish hue abhi 10 hi ghante hue the sadak gili thi mann baimaan tha toh socha CCD chalein wahin jaakar questionnaire bharwate hain. Matlab dekho vichaar kitne nek hain humare subah 11 baje CCD kaun aayega !!!!! CCD pahunche. We had cold coffee and a few other friends came along toh unko bhi survey pakda diya ( 2 forms got filled). In the mean time a few college students came to CCD so we distributed our survey questionnaires to them and waited to get them filled, here again out of decency my friend jus asked the guy at CCD can we ?? Of course once again wat did he say??. I mean if u have any bit of common sense u can understand that he did not say."Ya sure this is why we have opened CCD, so dat u guys can come and take surveys from the vella crowd dat comes to CCD to fill surveys" No but again he was extremely cooperative he called up the manager we talked to him and sought an umbrella permission, this point shud be noted by all Greenland denizens. An umbrella permission for all marketing projects will be a boon to our life as marketing students all thanx to UNCLE and Mr rautosky.
We came back and i had my lunch and slept for 2 and half hours and was woke up by a call by Mr rautosky saying that we need to go for the survey in the evening in and around that place i mean der is a card shop and a Beauty centre der of course CCD was banned now.
So we reached der and started administering our survey we made huge success but my friend Ms S actually got 2-3 laats so her morale went down so i had to buy her crackle pop after that she became happy and started working again.
A few snapshots
Sir we are frm greenland we doing a marketing project - Srry i don't have time
Sir we are frm greenland we doing a marketing project on blah blah - I have already filled the survey.
Sir do u have a vehicle, hav u visited BPCL outlets - ya. Do u have some time - No . wud fill the survey - of course i will.
Sir we are frm greenland we doing a marketing project ...- wat will i get if i fill in dis survey, u shud atleast offer me a cup of tea( Mata ka bhandara khola hai kya humne ya diwali sale hai ek questionnaire ke saath ek chai free??)
At the card shop after some time Ms S got restless, she said agar shop wala kuch bol nahi raha toh humme galat fayda nahi uthana chahiye. Den i said ok pooch lete hain. I said " hope u don't have a problem wid we getting the survey filled at ur shop" and guess wat ? wat did he say ? I mean u cannot guess he said of course not u can continue.
We continued and den celebrated our success over a pizza and pasta. Wen it came to the choice of pizza me the non-veg starved soul at greenland ( i am alergic to fish) cud not stop my self. and i have a confession to make i ate chicken salami and sausage on my pizza.
I don't care if i live tommorow or not. But i lived my life today, its been close to 20 days since i last had chicken, kya karoon control nahi hua, ab ho gayi galti toh kya jaan loge bachi ki. aur leni hai toh le lo I DON'T CARE.
Cost = coffe (sponsored) + pizza ( 240) + toffes for Ms S (rs 10) = Rs 300 Approx. Sales = a whooping 20 questionnaires.
After day one we started going in atleast 2 groups and the assorted sales figure is at 70 currently as per conservative estimates. and total cost i have lost count of it.
Agar main bird flu se nahi mari toh fir blog likhoongi
if bird flu does not take its toll on me i shall be back soon
posted by SP at 2:48 PM
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